Exploring India’s 8 Best Regional OTT platforms in india (2025) | By OTT Ratings
Explore Regional OTT Platforms In 2025 – When viewers browse movies and web series through OTT platforms, the main point is you look for a story that rings true to you, your language is the one you grew up hearing. The backgrounds you can see daily are ones you know, and the joke is funny in a way you can relate to.
For millions of Indians, this is not only a dream, but a life, because of the explosive growth of regional language OTT platforms. Although the big players such as Netflix and Prime Video make news headlines, smaller homegrown services like Aha (Telugu), Hoichoi (Bengali), and Planet Marathi are quietly changing how India views content streaming.
Let’s dive into why these platforms matter and which ones deserve your screen time.
Table of Contents
8 Best Regional OTT Platforms in India With Pricing & Popular Shows: Your Ultimate Guide
Platform | Languages | Price (Monthly) | Popular Shows/Movies |
Aha | Telugu | ₹399 | Kudi Yedamaithe, Pelli Gola |
Hoichoi | Bengali | ₹299 | Tansener Tanpura, Bishorjan |
Sun NXT | Tamil, Telugu, Malayalam, Kannada, Bengali | ₹299 | Mookuthi Amman, C/o Kaadhal |
Planet Marathi | Marathi | ₹199 | Manorathangal, Prawaas |
Chaupal | Punjabi, Haryanvi, Bhojpuri | ₹149 | Chandigarh Secrets, Gaon |
Koode | Malayalam | ₹249 | Halal Love Story, Kappela |
Stage | Haryanvi, Rajasthani | ₹99 | Desi Daawat, Rajasthani Roots |
Addatimes | Bengali | ₹199 | Byomkesh, Gora |
Read More – 8 OTT Subscription Hacks in 2025: Save Money on Favorite OTT Platforms
Explore The Curated list of Regional OTT Platforms of 2025 – That Are Nailing Regional Storytelling
We look at the list that we previously analyzed and discovered highly informative data and obtain the full information about the best regional OTT Platforms with price, languages, and must-watch programs:.
1. Aha: Telugu Stories, Global Audience
For a Telugu film buff, Aha is heaven on the internet. Famous for creating original work such as the thriller Kudi Edamaithe and rom-com Pelli Gola, Aha also mixes traditional storytelling and modern debates.
Their strategy? Release a new show every Friday—keeping fans hooked. Thanks to an attractive app and plans at ₹399/month as the starting point, Aha has an expanding user base and growing rapidly.
2. Hoichoi: Bengal’s Answer to Netflix
In the meantime, there is a huge jump seen in Bengali OTT content. Like the Hoichoi OTT platform, this one is one of the fastest growing OTT specializing in providing the Bengali movies and shows. Their subscriber count increases by 50% year on year which is an indication that there is regional content capable of streaming to audiences all around the globe!
3. Sun NXT: South India’s Streaming Giant
Why stick to one language when you can serve five? Sun NXT provides content for Tamil, Telugu, Malayalam, Kannada, and Bengali languages including the hits of Mookuthi Amman and the family features of C/o Kaadhal. For ₹299/month, it’s a steal for multilingual households.
4. Planet Marathi: Keeping Marathi Alive
Marathi cinema isn’t just about Sairat anymore. Planet Marathi’s originals, Manorathangal and Prawaas, are changing the game of the industry. For ₹199/month, it is a love letter to the culture of Maharashtra new funding and even bolder narratives are anticipated.
5. Chaupal: North India’s Hidden Gem
Punjabi, Haryanvi, and Bhojpuri speakers, rejoice! Chaupal delivers rustic stories, such as Gaon (village plays) and urban stories, such as Chandigarh Secrets. Priced at ₹149/month, it’s perfect for those craving heartland humor and drama.
6. Koode: Malayalam’s Treasure Trove of Nuanced Narratives
For fans of Malayalam movies’ inimitable combination of realism and artistry, Koode is your one-stop-shop for streaming. This platform honors Malayalam’s deep storytelling tradition with films, such as Halal Love Story (a romance told from the perspective of a devout believer) and Kappela (a captivating rural thriller).
Priced at ₹249/month, Koode isn’t just about films, it’s a curated experience for those who crave soulful narratives and lush visuals reminiscent of Kerala’s backwaters.
7. Stage: Haryanvi & Rajasthani Culture, Unfiltered
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Ever wondered what happens when OTT meets desi dialects? Meet Stage, the ₹99/month platform that provides unfiltered Haryanvi and Rajasthani content. From rustic comedy, Desi Daawat (a havanai-style humour) to Rajasthani Roots (a play depicting folk practice), Stage presents the primordial, plain beauty of North India’s heartland.
8. Addatimes: Bengali Classics Meet Modern Mysteries
This is clear that Hoichoi is stepping aside, Addatimes arrives in banana flavor Bengali telling, etc. Occupying the same space, this is a platform that combines classical literary rendition (e.g., Gora, which is Tagore’s novel rendition), and thriller story (e.g., Byomkesh, which presents the master detective).
At ₹199/month, an instance of Bengal’s rich intellectual legacy is bridged with the contemporary binge-viewing phenomenon, Addatimes.
Why Are Regional OTT Platforms Booming in India?
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India is not only heterogeneous, it’s a vibrant display of languages, customs, and tales. Close to 60% of Indians prefer to watch content in their native language, however, the worlds of global platforms frequently ignore regional stories. Enter local OTT heroes!
Here’s why they’re thriving:
- Cultural Resonance: Seminal TV programs such as Kudi Yedamaithe (Telugu), or Tansener Tanpura (Bengali) are not entertainment alone, programs that serve not only as a conduit for local life, to connect with festivals but also serve as a channel of resistance.
- Affordable Access: Regional platforms, with subscription fees as low as ₹99/month, are more cost-effective than high-quality global offerings.
- Empowering Local Talent: Actors, writers, and directors from smaller towns now have a stage. For example, Planet Marathi Originals includes a series called Manorathangal which features new Marathi creators.
- Internet for All: Low data rates and mobile phone prices have enabled streaming in rural India, where regional programming dominates.
As reports highlight, regional OTT platforms saw a 50% surge in subscribers last year—proof that India wants stories in its voice.
Why These Regional OTT Platforms Are Worth Your Time?
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India’s regional OTT platforms aren’t just alternatives to Netflix or Prime Video. They’re gateways to stories that resonate with your roots, celebrate your language and spotlight cultures often overlooked by mainstream media.
Let’s break down why each of these platforms deserves a spot on your watchlist:
1. Aha: For Telugu Stories, Global Audience
If you’re a Telugu speaker (or a fan of Telugu cinema), Aha is your digital thali of entertainment. In contrast to universal platforms that look upon regional content as an indignity, Aha focuses on Telugu, from edge-of-the-seat thrillers such as Kudi Yedamaithe to slice-of-life stories such as Pelli Gola.
- Why it’s special: Aha constantly delivers new content every Friday, so there is always something new to binge.
- Cultural connect: It illustrates the integration of weaving in local religious festivals, indigenous languages, and social themes, which are all significant to the Telugu family.
- Global reach: Featuring subtitles and diaspora-friendly pricing, it is bringing the Telugu diaspora together internationally.
According to reports, Aha’s emphasis on hyper-local narratives has caught the imagination of the Andhra and Telangana audiences.
2. Hoichoi: Bengal’s Answer to Netflix
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Bengali cinema has given India gems like Satyajit Ray and Ritwik Ghatak. Historic heritage is perpetuated at Hoichoi through a combination of traditional and modern content.
- Must-watch: Tansener Tanpura (a musical play) and Bishorjan (a love story between the cross-border states) reflects the creative richness of Bengal.
- Beyond Kolkata: Hoichoi also caters to Bangladeshi audiences, bridging cultural gaps through shared stories.
- Affordable: At ₹299/month, it’s cheaper than most mainstream platforms.
As noted by industry analysts, Hoichoi’s subscriber growth (50% YoY) proves regional content isn’t niche, it’s mainstream for Bengalis.
3. Sun NXT: South India’s Multilingual Powerhouse
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Why limit yourself to one language? Sun NXT provides all under one roof Tamil, Telugu, Malayalam, Kannada, and Bengali content.
- Blockbuster hub: Rajinikanth’s Darbar to Malayalam hit Mookuthi Amman, it is an Aladdin’s cave for lovers of South Indian cinema.
- Live TV: Catch Sun TV, Gemini TV, or Surya TV live—perfect for families who love daily soaps.
- Budget pick: At ₹299/month, it’s a steal for multilingual households.
The key of Sun NXT’s success is its capacity to reach fractured audiences without losing regional interest.
4. Planet Marathi: Keeping Marathi Alive
Marathi cinema isn’t just about Sairat anymore. Planet Marathi is on a mission to revive and reinvent Marathi tales.
- Originals: The serials Infrastructure (anthology) and Prawaas (drama) depict Maharashtra’s rural-urban disparity and cultural identity.
- Talent incubator: It’s a launchpad for new actors, writers, and directors from smaller towns.
- Cultural preservation: The platform streams Marathi plays, folk performances, and documentaries.
- Having a new capital, Planet Marathi is going to grow the library and it will be the only library for Marathi manoos.
5. Chaupal: North India’s Hidden Gem
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From dominant platforms, crumbs are usually left to the listeners of Punjabi, Haryanvi, and Bhojpuri languages. Chaupal changes that.
- Rustic charm: Series, such as Gaon (village) and Chandigarh Secrets (urban) thriller), reflect the duality of the heartland.
- Dialect diversity: It celebrates languages (Haryanvi and Bhojpuri, to name a few) not commonly found in OTT.
- Affordable: At ₹149/month, it’s cheaper than a dinner outing.
Chaupal’s growth is represented of the undiscovered market of North India’s rural and semi-urban areas.
6. Koode: For Malayalam Cinephiles
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Malayalam filmography is synonymous with realness, and Koode takes this a step further.
- Beyond superstars: Mohanlal and Mammootty reign supreme in the theatres but Koode celebrates indie treasures like Halal Love Story, a beautiful reflection of a religious life and love, and Kappela, a realistic and gritty rural story.
- Artistic focus: The focus on storytelling, and not star power, makes the platform a paradise for purists.
- Curated experience: No algorithm-driven clutter—just handpicked films that matter.
As critics have observed, Koode is transforming the way Malayalam media is consumed on the internet.
7. Stage: Haryana/Rajasthan’s Rooftop Addas, Digitized
Stage provides the earthy joviality and the genuine feelings of Haryanvi and Rajasthani cultures at the cost of ₹99/month.
- Local flavor: Desi Daawat (comedy) and Rajasthani Roots (drama) feel like conversations with your padosi.
- Dialect preservation: It is one of the few such platforms streaming content on Mewari, Shekhawati Bagri languages.
- Budget hero: Cheaper than a restaurant delivery, it is available for the student and rural audience.
8. Addatimes: Sweet Rosogollas, Dark Thrillers
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Additionally, [Bengal’s] love of literature and the puzzle is addressed in a perfectly balanced way:
- Literary adaptations: Gora (novel in the Tagore background) and Byomkesh (detective series) pleaseBengal’s educated temperament.
- Genre mix: From romantic period dramas to gritty thrillers, it’s a buffet for Bengali sensibilities.
- Theater meets OTT: The platform works in association with stage actors, showcasing plays such as Chokher Bali on the screen.
Data reveals that Addatimes is making a name for itself alongside Hoichoi, and reveals that the appetite of Bengalis for a variety of content is endless.
What’s Next for Regional OTT Platforms?
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The future looks bright—and loud! Here’s what to expect:
- Hyper-Local Content: Platforms such as Stage (Haryanvi/Rajasthani) are seizing entrepreneurial opportunities to address dialects that get missed by the mainstream media.
- Collaborations: Regional players are partnering with global giants for distribution. For example, Hoichoi content is now accessible via Amazon Prime.
- AI-Driven Personalization: Imagine an app that recommends Bhojpuri comedies based on your location—tech is making it possible.
As the industry commentators have pointed out, local OTTs may dominate 40% of the Indian streaming market shortly. Not bad for the underdogs!
FAQs: Regional OTT Platforms In India (2025)
Q1: Why choose a regional platform over Netflix?
A. If you want a story that looks back at your life, its festivals, languages, local problems, or regions all in one spot, delivers the cultural touchstone. Plus, they’re cheaper!
Q2: Are these platforms available outside India?
A: Some, like Hoichoi, stream globally. Check their websites for geo-restrictions.
Q3: Do they offer English subtitles?
A: Most do! Aha, Hoichoi, and Sun NXT provide subtitles for wider reach.
Q4: Which platform has the best original shows?
A: Aha (Telugu) and Hoichoi (Bengali) are praised for bold, innovative storytelling.
Q5: Will regional OTTs replace mainstream platforms?
A. Unlikely, but they’ll coexist. Imagine them as chai to Netflix’s latte: distinct, but both incredibly refreshing!
Our Opinion – Best Regional OTT platforms in india (2025)
India’s regional OTT players are not just apps, they are cultural time capsules. Whether you’re a Tamilian craving a gritty crime series or a Punjabi looking for slapstick comedy, there’s a platform (and a story) for you. So, the next time you’re browsing, skip the usual suspects. Give a regional favorite a try, you might just take a trip home.
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All platforms’ pricing and offerings are subject to change. Visit their official sites for the latest details.
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